A "serum for face" is always applied after facial cleansing, but before your day or night cream. The "serum for face" acts as a catalyst and strengthens your other skincare, which makes all subsequent products more effective. There are many types of "serum for face" for different needs and skin types. When choosing a "serum for face", you should start from what you want to treat. If you choose a moisture "serum for face", it will help the skin bind moisture and plump the skin, while a vitamin C "serum for face" will strengthen the skin's collagen, even out the skin tone, and help protect against harmful UV rays. If you want to work on minimizing lines, wrinkles, and pigmentation, you should use a retinol "serum for face" instead. We have "serum for face" for all different needs and skin types - find the "serum for face" for you in the range below!