Over four decades ago, entrepreneur Herman Blays established Dax in Brooklyn, New York, pioneering hair care solutions. Dax Hair focused on crafting hair color products with formulas tailored to all hair types, using natural ingredients. Today, Dax boasts a global presence, with products available in 50 countries. Its diverse range includes shampoos, conditioners, gels, oils, and skincare essentials, all under the umbrella of Dax Hair, catering to a broad spectrum of needs.