Wella

Wella logo

For Wella, it has always, right from the start more than 130 years ago, been about innovation and expertise in hair care. The brand, which was founded in Germany in 1880, is today sold in over 145 countries.
It was established in the Nordic region as early as the 1930s and in 2009 Wella was named Sweden's most trusted shampoo brand by Reader's Digest readers.